PREST is an annual conference organised by Euskatel Basque country Telecommunications Company for the Small to Medium-size Enterprises to generate a space for encounter and connection with the purpose of learning and reflect on new ideas, new opportunities, and new trends (http://www.euskaltel.com/CanalOnline/integracion/prest14/index.html ).
On this year PREST 14 conference was supported by ADEGI employers’ association of the province of Gipuzkoa within the slogan “add to grow”, and the focus was set on strategic business alliances. ULMA forklift trucks was invited to show its experiences of inter-company collaboration, and in particular to present T-REX project objectives and expected results through the following video: http://youtu.be/ZTa1qXJOXik
ULMA is also launching a marketing campaign in different media to present its commitment with life-cycle extension and re-use increase on all their rented handling systems through a better recycling, a refurbishment or a continuous improved maintenance along products life span.